Different is Memorable

Whether for holidays or business, flying is one of those things that has become so common that we rarely give it any thought. In particular, most people give the appearance of ignoring the pre flight safety briefing. So if you want people to pay attention and learn, it makes sense that you should do something uncommon.

That's exactly what Thomson have done, and on a flight with them last week, I would estimate that 90% of the people on the plane paid attention to the whole thing.

Want to know why? Watch the video.