Learning analytics is too important for L&D to own

I’m clearly not the only one to recognise that L&D lacks the skills needed for the kind of learning analytics enabled by advances such as xAPI.

Mark Aberdour has written a very thoughtful post about the challenges we face and makes this suggestion:

Clearly some of these items require close interaction with the L&D team, but in summary there is a real need to bring experienced data scientists into corporate learning and development, not just to set up analytics programmes but to continually monitor, review and refine the results.

via Building a learning analytics platform | Open Thoughts.

I agree that organisations need people who can interpret this data and make it actionable, but I don’t believe they should sit within L&D. If ownership for learning data remains within L&D we risk continuing the current situation where all we do is measure the most basic elements of our performance (inputs and outputs) rather than the impact of learning on workplace performance.

For learning data to have strategic value it needs to be considered at a higher level, in combination with data from other parts of the organisation. To be objective, ownership for this needs to sit outside any department with a vested interest in the results.