From the category archives:

Social Media

The Advance of Social Media

19 November 2009

Back in the summer I wrote an article for Saffron Interactive titled ‘The Advance of Social Media’. Its key message is that social media is now a mainstream activity and that organisations that attempt to ignore it, do so at their own risk.
If you’d like to read the full article, it is available to download [...]

Read the full article →

Is Twitter Really Not Right For Business?

11 November 2009

Earlier this week, The Times ran a story titled “Twitter may not be right for business“.
Despite the title, the article seems to be more about the shortcomings of companies, and why that makes them unsuitable as users of microblogging. To quote the article “Nevertheless, I think there are several fundamental reasons why companies are [...]

Read the full article →

Facebook and democracy

26 February 2009

It’s a sign of  how quickly things move in the field of social media, that I was half way though composing a post about content licensing and the recent furore over Facebook’s changes to their terms of service, when what should pop into my feed reader, but another bombshell from Mark Zuckerberg and co. Only [...]

Read the full article →