The Advance of Social Media

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Back in the summer I wrote an article for Saffron Interactive titled ‘The Advance of Social Media’. Its key message is that social media is now a mainstream activity and that organisations that attempt to ignore it, do so at their own risk.

If you’d like to read the full article, it is available to download here in PDF format, along with a number of other great articles in Saffron’s Advance series.

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