Comments on: Different is Memorable http://barrysampson.com/2009/09/different-is-memorable/ web based thinking Wed, 21 Jul 2010 07:55:44 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Barry http://barrysampson.com/2009/09/different-is-memorable/comment-page-1/#comment-62 Barry Sat, 24 Oct 2009 17:33:14 +0000 http://barrysampson.com/?p=153#comment-62 @ Scott - Your experience just goes to show that the unexpected can be a really great tool for grabbing people's attention. I've used this approach in a section of an elearning module that covered violence in the workplace. We used a branching video scenario in which you are shouted at and verbally abused (no holds barred on the language). It really grabbed people's attention as was commended by the learners for showing things as they really were. @ Scott – Your experience just goes to show that the unexpected can be a really great tool for grabbing people’s attention.

I’ve used this approach in a section of an elearning module that covered violence in the workplace. We used a branching video scenario in which you are shouted at and verbally abused (no holds barred on the language). It really grabbed people’s attention as was commended by the learners for showing things as they really were.

]]> By: Scott Hewitt http://barrysampson.com/2009/09/different-is-memorable/comment-page-1/#comment-53 Scott Hewitt Fri, 02 Oct 2009 08:39:17 +0000 http://barrysampson.com/?p=153#comment-53 Virgin have been using illustrated cartoon characters in their safety videos for some time. They even have injected some humour into them! Vic Reeves does the voiceover and on the flights I've been on they are watched by lots of people. Interestingly I was on a train from Paddington to Slough last week and the journey started with a full safety briefing and each seat had an emergency safety sheet like you have on a plane. The tone, content and delivery was similar to what you get on a plane but as it was something I wasn't used to hearing or seeing on a train it instantly got my attention. Virgin have been using illustrated cartoon characters in their safety videos for some time. They even have injected some humour into them! Vic Reeves does the voiceover and on the flights I’ve been on they are watched by lots of people.

Interestingly I was on a train from Paddington to Slough last week and the journey started with a full safety briefing and each seat had an emergency safety sheet like you have on a plane. The tone, content and delivery was similar to what you get on a plane but as it was something I wasn’t used to hearing or seeing on a train it instantly got my attention.

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